reOrder Gateway

Retail cryptocurrency infrastructure


New York based startup for US retail market

ICO goal: 2000 connected restaurants in NY

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ICO date will be updated soon

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Deadly statistics 90 out of 100 restaurants will go bankrupt in the first year of operation, 7 out of 10 will close the doors in the next 3 years and only 2 will survive in the next decade

reOrder Gateway dramatically improves those statistics

Operational expenses cut and optimized
$15 per hour minimum wage hike
Service quality improvement
Additional income source through marketing

Зародившаяся в 2015 году идея к настоящему моменту воплотилась в инфраструктуре, способной перевернуть представление об организации розничных продаж.

Ключевыми составляющими является многофункциональный криптовалютный терминал и программный комплекс, основанный в том числе на использовании технологии блокчейн.

Инфраструктура несомненно будет интересна как молодым бизнесам, так и опытным участникам рынка.

Включение нового участника в инфраструктуру предельно простое: клиентская часть легко масштабируется и настраивается под специфику конкретного бизнеса.

ICO goal 2000 New York restaurants

Relevance. Satisfaction for the legendary New York, daily rushing retail customers, speaking 800 different foreign languages with a high quality of life and service demand.

Actuality. Solution to incoming restaurant industry crisis related to $15 per hour minimal wage increase law and related retail business profits loss.

Demand. Any new restaurant has a vital need to acquire a returning customer base and address it with appropriate marketing messages for different types of customers.

Opportunity. Restaurants will get the ability to stand out from the crowd of competitors by increasing speed and quality of service and increase their attractiveness.

Fast Casual Market
Situation analysis

Fast-casual dining was the strongest growing segment across the industry at 10.4 percent, increasing $3.4 billion from 2014 to 2015.

B $23 BILLION $23 BILLION
2010 2020

Long term US market growth

Technavio study expects U.S. fast-casual restaurant marketplace to reach $66.87 billion by 2020.

Consumers’ affinity toward fast-casual restaurants continues to grow, according to data from Technavio. In fact, Technavio projects fast-casual restaurants will experience a compound annual growth rate of 10.38 percent in the U.S. by the year 2020.

According to Technavio research

Automation demand trend

High-tech electronic ordering and payment systems and electronic tablet menus aren’t wide spread practice yet, but customer-facing technologies experience an increasing demand that stimulates its implementation trend.

According to research 41 percent of restaurant customers would use self-service terminals, if available. 56 percent of all Fast Casual restaurants respond that customer-facing terminals will become more popular soon.

0
0
52
% Clients
55
% Owners
wish to use electronic payment system electronic payment system will become more popular
2000 restaurants

reOrder on New York’s market

million New Yorkers and 60 million tourists living in and visiting one of the highest income customer markets and spending $43.3 billion yearly or an average $118 million daily.

According to DOH statistics there are more than 48,000 operating eating and drinking locations in New York City and an estimated 2000 of them will join the reOrder network during our first deployment phase, starting in 2018.

National Restaurant Association research reveals that New York restaurants represent 6% of the total US restaurant market, which is worth $799 billion a year.

reOrder Cryptocurrency Infrastructure


The system of interactive modules allowing business owners to maintain control of operations and transactions between customers and restaurant staff and ordering of goods and services, without the involvement of banks, payments systems and processing companies

 

Cryptocurrency payment terminal

 

Cryptocurrency wallet and exchange

 

blockchain advertisement module

 

accounting module on blockchain

 

Cloud management system

Interactive menu and price list

Clients’ WOW effect
15% sales increase
“Tasty” food photos
Fast ordering
Upselling technics
Lowering tips
Improving service quality
Waiter error rate cut
Multilanguage menu

Embedded card reader

reOrder prepaid cards, banking cards and cryptocurrency instant payment solution
Customer table reOrder terminals installation is 100% free and therefore easily affordable for New York retail business owners. Ready to deploy solution provides seamless next day operation.
Business gets all the advantages of self-selling menu, profit increase and expenses cut as well as client base accumulation and customer loyalty growth

Convenient and lowered payments

The moment customer press payment button reOrder system provide three different payment choices: cash, banking cards or cryptocurrency through reOrder prepaid cards. Average ticket total depends on selected payments mean giving the customer most price effective way to save by using accumulated bonus points, special offers and promotions.

Customer table reOrder terminals installation is 100% free and therefore easily affordable for New York retail business owners. Ready to deploy solution provide seamless next day operation.
Business gets all the advantages of self-selling menu, profit increase and expenses cut as well as client base accumulation and customer loyalty growth.

Brand advertising

All vacant tables equipped with reOrder terminals will stream global brand advertisement widely visible like regular outdoors billboards.

Buy time context advertisement

Introduced to the customer right before order placing, during the wait time or after order delivery. This format fits well for advertising and cross-marketing of local goods and services.

Instant purchase

Ability to buy advertised products straight from the appearing advertisement using reOrder terminal connection to accept cryptocurrency and banking cards. This gives unmatched competitive advantage to any advertiser.

Customer table reOrder terminals installation is free and therefore easily affordable for New York retail business owners. Ready to deploy solution provide seamless next day operation.
Business gets all the advantages of self-selling menu, profit increase and expenses cut as well as client base accumulation and customer loyalty growth

Технологии блокчейн

Для владельца бизнеса технологии блокчейн могут обеспечить самый надежный способ полного контроля продаж, c гарантией того, что никто из его сотрудников не сможет умышленно изменить данные об уже сделанных продажах в свою пользу.

Customer table reOrder terminals installation is free and therefore easily affordable for New York retail business owners. Ready to deploy solution provide seamless next day operation.
Business gets all the advantages of self-selling menu, profit increase and expenses cut as well as client base accumulation and customer loyalty growth
Customer table reOrder terminals installation is free and therefore easily affordable for New York retail business owners. Ready to deploy solution provide seamless next day operation.
Business gets all the advantages of self-selling menu, profit increase and expenses cut as well as client base accumulation and customer loyalty growth

Company releases R Coin (RCO) which allows customers, advertisers and owners to participate in reOrder Infrastructure.” You should consequently use R Coin and RCO. I’d suggest you use RCO when there are numbers involved.


reOrder Token

reOrder R Coin is the only circulational utility token which will be used in reorder Infrastructure.

Any product or service purchase placed via reOrder terminal using cryptocurrency or banking card will be done via conversion into R Coin.

R Coin token usage

  • Restaurant orders payment via the terminal
  • Restaurant owner payouts
  • Loyalty bonus point accumulation
  • Advertisement time purchase
  • Commission payout

Post ICO R Coins operation

After the first ICO round preselected restaurants of New York will be equipped with reOrder terminals for usage data accumulation and analysis.

R Coins reserved for bounty and founders will be released on exchanges after 6 months.

All unsold R Coins will be held until second ICO round.

 

Company guarantees full refund in case less then 35,000 RCO will be sold during first ICO round.

R Coin token sale distribution

Company is going to distribute up to 35,000,000 RCO in following proportions: 5% for founders, 5% for bounties, 10% for future strategic partnership and 80% will be available for crowdsale.

  • Crowd sale
  • Partnership
  • Bounties
  • Founders
  • Hardware purchase and production
  • reOrder Infrastructure Developing
  • Hardware setup and support
  • Marketing and Advertisement

Bonus

RCO 0 — 4,500,000 30%

RCO 4,500,001 — 15,000,000 20%

RCO 15,000,001 — 35,000,000 10%

Exchange Rate

250 RCO = 1 ETH

(1 RCO = 0.004 ETH)

Roadmap

  1. February
    Bar solution development started
  2. April
    Cloud management system IoT solution integration
  3. May
    Proprietary terminal development started
  4. June
    Blockchain & cryptoeconomics study
  5. July
    Blockchain integration team hiring
  6. August
    Rebranding and website development
  7. September
    ICO proposition and papers development
  8. October
    ICO campaign launch preparation
  9. November
    First ICO round
  10. December
    Top exchanges listing preparation
  1. February 1st, 2017

    Bars solution development started

    In order to expand our product line proposition and acquire alcohol serving establishments market sector, a new additional product was invented, allowing beer ordering automation based on special terminal linked IoT device.
  2. Cloud management system IoT solution integration

    April 1st, 2017
    A new developed IoT device allowed to integrate it with reOrder management solution and transfer necessary data through bluetooth to cloud management system.
  3. Proprietary terminal development started

    May 1st, 2017
    Existing Apple iPad solution has a number of restrictions including its price and supplier risks, which slows necessary Company expansion, according to developed strategy. That’s why we decided to start to develop our own hardware solution.
  4. Blockchain & cryptoeconomy study

    June 1st, 2017
    After the market and technical documentation research we decided to start integrating blockchain technology into our solution. Which brings synergetic effects and enforces our business functionality, serving retail business owners and their customers.
  5. Blockchain integration team hiring

    July 1st, 2017
    We decided to start build organizational structure for ICO strategizing, prioritizing, preparation and marketing.
  6. Rebranding and website development

    August 1st, 2017
    According to new strategic goals and restaurant owners’ data and cryptoeconomic functions in our products, we decided to change Company and product name and completely redesign the outlook and Company presentation approach.
  7. ICO proposition and papers development

    September 1st, 2017
    We developed ICO strategy and proposition, translated and placed ICO announcement on ICO tracking platforms and started to work with our audience.
  8. ICO campaign launch preparation

    October 1st, 2017
    We decided to launch ICO token sale in two stages to be able to make first installation after the first ICO stage. Then we will prepare usage statistics and launch main token sale after few months.
  9. First ICO round

    November 7th, 2017
    Launching R Coin token sale with 35,000 RCO soft cap and 35,000,000 RCO hard cap. After this token sale round Company will spend the funds on equipment purchase and installation in number of New York restaurants, according to the amount of funds raised.
  10. Top exchanges listing preparation

    December 15th, 2017
    After successful ICO we will prepare to list R Coin tokens on top exchanges.
  1. January
    First installations in NY restaurants
  2. March
    Usage data collection and reporting
  3. May
    Second ICO round preparation
  4. July
    Second ICO round launch
  5. September
    Mass installation
  1. January 1st, 2018

    First installations in NY restaurants

    Company will spend the funds on equipment purchase and installation in first bunch of NY restaurants to verify our solutions and prepare to mass deployment.
  2. Usage data collection and reporting

    March 1st, 2018
    As a result of verification and validation we will prepare report about system performance, restaurant usage profiles and customer feedback. This report will serve as the main decisive factor for future strategic planning and market expansion.
  3. Second ICO round preparation

    May 1st, 2018
    Update of current documents using new analytic data. New advertising campaign launch for second ICO.
  4. Second ICO round launch

    July 1st, 2018
    Second ICO round launch to expand our terminal network on US market.
  5. Mass installation

    September 1st, 2018
    Mass installation on US market
  1. August
    Begin application development
  1. Interface and application design

    August 1st, 2015
    First investment funds raised, team hired, application architecture built, interface development started.
  1. January
    Integration payment processing system
  2. February
    Cloud management solution development
  3. March
    Menu builder development started
  4. April
    Financial and accounting modules
  5. May
    Statistics & White Label ability
  6. July
    Waiters app development beginning
  7. September
    Tests sales in NY restaurants
  8. October
    Product pivot and functional redesign
  9. November
    First installations of waiter app
  1. January 1st, 2016

    Processing payment system integration

    First signed agreements with Paymentworld (http://www.paymentworld.com) as a payment processing service provider for banking cards through reOrder terminals.
  2. February 1st, 2016

    Cloud management solution development

    Cloud management solution provides back office functionality for owners and restaurant management. It’s a core component of the system supplying accountability and visibility.
  3. Menu builder development started

    March 1st, 2016
    Owner must have simplified menu management, product picture and description update, multilanguage ability, ingredients rotation and of course detailed sales and customer satisfaction stats.
  4. Financial and accounting modules

    April 1st, 2016
    Financial and accounting modules development started, allowing realtime control of all the credit card and cash operations using web interface.
  5. Statistics & White Label ability

    May 1st, 2016
    Beginning of statistics system development, allowing restaurant owners and managers to get full information about terminals’ transactions and track quality of food, service and overall client satisfaction.
  6. Waiters app development beginning

    July 1st, 2016
    New product development was launched, allowing waiters performance monitoring and control through personal KPI and motivation. This solution is for expensive full service restaurant.
  7. Tests sales in NY restaurants

    September 1st, 2016
    First test terminals installation in NY restaurants and first collected data and reviews from restaurant owners about usability and user experience.
  8. Product pivot and functional redesign

    October 1st, 2016
    According to data collected from first installed terminals we decided to remove the equipment from restaurants and implement important application changes, like interface improvement and new functionality.
  9. First installations of waiter app

    November 1st, 2016
    New product was tested in restaurant and collected many positive reviews and important functional improvements. That gave us a fresh look to our product.

Testimonials. Feedback

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reOrder Team

Development and marketing

Serge Shilnov
New York, USA
CEO, Founder
 
Evgeny Mityaev
New York, USA
CTO, Co-founder
 
Alexey Potapov
New York, USA
CMO, Co-founder
 
Alexander Teplitskiy
New York, USA
Investor
 
Olga Sabinina
Moscow, Russia
Brand Manager
 
Tatiana Bokhonskaya
Kiev, Ukraine
Developer
 
Igor Bokhonsky
Kiev, Ukraine
Developer
 
Igor Klimovskiy
Smart Contract Developer
 

Advisors

Anatol Ostrowski
Kharkov, Ukraine
Founder Nousplatform
Blockchain consultant
 
Iliya Svirin
Moscow, Russia
Blockchain consultant
 
Arturas Vaitaitis
New York, USA
Business consultant
CTO at Mondevices Inc.
 
Artem Mishchenko
Singapore
Processing Systems Consultant
 
Alexander Sudakov
Moscow, Russia
Senior Hardware Engineer
Samsung S1 Corporation Ltd
 
Andrey Sulimko
Moscow, Russia
Product Strategy Consultant
 
Mike Shokin
USA, New York
CFA
Advisory Board Member at